The Hidden Evil of the Starbucks Logo

I like coffee. A lot. Even so, I try to avoid Starbucks coffee like the plague. Though their coffee is admittedly delicious, even sinfully so, their affiliation with Planned Parenthood is disgusting. 


Not only that, according to 2nd Vote, that's just the beginning of Starbucks' list of offenses:

(1) Starbucks not only supports same-sex marriage, but even signed an amicus brief asking the Supreme Court to overturn state marriage laws in Obergefell v. Hodges (2015);
(2) Starbucks contributes to Girls Inc., another pro-abortion organization; and
(3) Starbucks received a score of 100 on the Human Rights Campaign's (HRC’s) Corporate Equality Index. The HRC is the standard-bearer for the liberal LGBTQ political agenda, which also opposed religious freedom. Find out more about them here.

With such insidious designs on life, marriage, the family, and religion, I started wondering about the Starbucks logo ... 

[After reading, if you're looking for alternatives to Starbucks coffee, I've prepared this article on pro-life, Christian coffee companies.]

Most people realize that the name "Starbucks" comes from Herman Melville's Moby Dick. Starbuck was the name of the first mate of Captain Ahab's ship, the Pequod. Incidentally, Pequod was the first name chosen by the founders of Starbucks - Jerry Baldwin, Zev Siegl, and Gordon Bowker - but they eventually decided that name was a little too obscure. 



The character Starbuck was a Quaker and known for his goodness, all of which is ironic given the hidden meaning of the Starbucks logo. 

Where did the Starbucks logo come from?

Here is the official history of the Starbucks logo, according to the FAQ on the Starbucks webpage:


When we were originally looking for a logo for Starbucks in 1971, we wanted to capture the seafaring tradition of early coffee traders. […] We pored over old marine books until we came up with a logo based on an old sixteenth-century Norse woodcut: a two-tailed mermaid encircled by the store’s original name, Starbucks Coffee, Tea, and Spice.
Co-Founder Howard Schultz elaborates a bit more on the story in the excerpt below from his 1997 book Pour Your Heart into It: How Starbucks Build a Company One Cup at a Time:
[Another Starbucks co-founder] Terry [Heckler] also poured over old marine books until he came up with a logo based on an old sixteenth-century Norse woodcut: a two-tailed mermaid, or siren, encircled by the store’s original name, Starbucks Coffee, Tea, and Spice. That early siren, bare-breasted and Rubenesque, was supposed to be as seductive as coffee itself.
There's a problem with this. There's no such thing as a 16th-century Norse woodcut. 

The Norse ceased to exist as such around 1300. Woodcuts didn't arrive in Europe until about 1400. 

Finding a 16th century Norse woodcut would be like finding a photograph of Leonardo da Vinci. Or a selfie of Abraham Lincoln. It just didn't happen.



So what's the real story? Where did this image come from? And what is that weird mermaid-thing?

Let's just assume the founders of Starbucks meant nothing insidious by this anachronism. It is most likely they just forgot where they found the image. That's a bit odd given their ferocious protection of their own intellectual property, but whatever. 


So, where did the Starbucks logo really come from?

It seems Michael Krakovskiy of DeadProgrammers Cafe was among the first to unravel the mystery ...

In "How the Starbucks Siren Became Less Naughty," Krakovskiy reveals that the original Starbucks logo (pictured below, right) bears an uncanny resemblance to an entry (below left) in J.E. Cirlot’s Dictionary of Symbols, which was first published in English in 1962. 

There's something just not right about this crowned mermaid and the way she is holding her double fishtail. Not to put too fine a point on it, the bare-chested mermaid appears sexually provocative. 

Starbucks seems to have agreed that their original logo wasn't exactly G-rated, especially as they "went corporate." Here's the transition of Starbucks logos since the 1970s:


Thankfully, Starbucks allowed their masthead a modicum of modesty. The mermaid covers up a bit, so she's no longer bare-chested. Good decision! Also, Starbucks refocused the logo onto the mermaid's face and - thank God - away from whatever she was doing with those fish tails.

But that still leaves a big question ... 

Who is this Starbucks Mermaid and why is she wearing a Crown? 

According to the Symbol Dictionary, the twin-tailed mermaid is Melusine or Melisande, a siren of anguepede body-type, who is also a symbol in alchemy.  


The legend of Melusine runs deep in French history even to the days of Charlemagne. Several royal houses trace their lineage from Melusine's family, including Houses of Plantagenet, Angevin, and Anjou. 

Many rulers of French descent through history, including Richard (I) the Lionheart, have claimed to be descended from the devil. 

As cited by the historian Flori, the chronicler Giraud le Cambrien reports that King Richard was fond of telling a tale that he was a descendant of a countess of Anjou who was in fact the fairy Melusine, concluding that his whole family "came from the devil and would return to the devil."[1]

The Duke of Berry commissioned Jean D'Arras in 1393 to write an account of the story of Melusine, the Chronique de Melusine.[2] According to The Serpent And The Swan: The Animal Bride In Folklore And Literature,  D'Arras abbreviated "Mère des Lusignan" or "Mother of the Lusignans" to form the name "Melusine."

So what is the Legend of Melusine, the Lady of Starbucks?

Melusine was the daughter of Pressina, a water fairy, and a mortal man, King Elinas (or King Helmas). Melusine wasn't born a mermaid, however. This was an affliction created by Melusine's mother as punishment for what Melusine did to her father. 

King Elinas met Pressina at the "fontaine de la soif," the Fountain of Thirst - maybe the thirst for coffee? - and fell instantly in love. Pressina agreed to marry the king with one condition: he must never enter into her chambers during or just after childbirth.  

Shortly thereafter, Pressina gave birth to three daughters, Melusine, Melior, and Plantina. As it to be expected, King Elinas soon broke his promise to Pressina. His curiosity soon got the best of him. Overcome with grief, Pressina runs away with her babies to a hidden island, Cephalonia.

One day many years later, Pressina takes her girls to look upon their father's kingdom. It is then that she tells them of their father's broken promise. Melusine decides to seek revenge against her father. With the help of her sisters, she kidnaps her father and imprisons him inside a mountain. Pressina becomes enraged when she discovers her daughter's treachery. She curses her daughter. Every Sabbath day thereafter, Melusine's lower half transforms into a fish or serpent.

Times passes. Melusine grows to womanhood, living alone in the forest.

Just a weird Starbucks lady living alone in the forest (drinking coffee), so what?

Into Melusine's forest comes Raymondin, who is either the Count of Anjou or the Duke of Aquitaine depending on the account. He is distressed after having accidentally killed his uncle during a boar hunt. Melusine counsels him on how to explain the accidental death of his uncle. She also promises him wealth and power, as though she were a genie granting wishes. Raymondin quickly proposes marriage to the strange forest lady.

Wealth, power, accidental killings - what's not to like, right? Definitely marriage material, but wait. There's more!

Like her mother, Melusine accepts the marriage proposal conditionally: Raymondin is prohibited from seeing her in her chambers on the Sabbath. 

Stays in her room all day on Sundays - this lady's just ticking through the Commandments!

Giving little thought to the request, they were married at once. Melusine did as she promised. Raymondin's kingdom grew quickly in power and stature. They built the cities of Poitou and Lusignan, where Melusine became the mother of the Lusignan line. She built a castle in Lusignan, where she became known as a gracious ruler.



After years of marriage and ten, mostly deformed, children, Raymondin began to grow weary of his promise. Curiously, Melusine was also loathe to attend Mass at their Cathedral. 

Finally, in a fit of jealousy, Raymondin peeks into Melusine's chambers and sees her bathing. 

She's just as beautiful as ever from the waist up, but ...


From the waist down, her fish tails or serpent tails or whatever are thrashing around in the water. Gross.



Raymondin never told anybody about what he had seen. Until he did. 



Raymondin tried to convince himself that nothing was wrong. So what if she's half serpent? She's a great mother, right? And she's beautiful - most of the time, anyway. 



But then their kids start doing bad things. Like when little Geoffrey burnt down some churches. 

Raymondin finally accused his wife of being a "Faulse Serpente."  

Melusine didn't take this too well. It wasn't so much that her husband accused her of being the spawn of Satan. She was distraught that he had broken his promise. So Melusine does what any of us would do in a situation like that ...

Melusine turned into a dragon creature and flew away. 

For the next several generations, she was said to visit her children in the night in human form. Mostly, though, when she would appear, it was just a bad omen. If you saw her flying around, crying like a banshee, it meant death would visit the land that night.

Awesome. Let's go start a coffee company in her image.

What then does the Starbucks dragon-lady logo mean?

Starbucks product placement in an 8th-century cathedral

This she-dragon creature has made multiple appearances in iconography, as well as history. The oldest known image of Melusine, the twin-tailed mermaid, is on the mosaic floor of the Otranto Cathedral.[3]

The twin-tailed mermaid mosaic at Otranto Cathedral.  (Photo: Angelica Calabrese at Atlas Obscura)
One section of the floor depicts images of Eden, along with the Tree of Life growing from the back of two elephants. Another section depicts the Inferno, virtues to adopt, and vices to avoid. This is where we find Melusine:



Otranto, the home of this cathedral, passed hands through several of histories empires, including the Greek, Roman, Byzantine, and Norman. Commissioned by the city’s Norman rulers, the cathedral was eventually completed by the local Greek-Italian monks. 

If that wasn't already a mix of symbols and icons, Otranto was also home to a thriving Jewish community. Some hypothesize that Kabbalah, a form of Jewish mysticism, is the key to understanding the unusual mosaic.

Hmmm ... Eden, Kabbalah, Jewish mysticism, and an evil serpent-lady. Are you thinking what I'm thinking? Lilith.

The Starbucks Dragon-Lady is none other than Lilith

I've previously written about Lilith here, and the appropriation of her name and likeness by radical feminists and pro-abortion groups, such as the Lilith Fund, which raised money for so-called emergency abortions in the wake of Hurricane Harvey in 2017.

Lilith has been called "the goddess of a thousand faces," but she's no goddess. Sometimes described as Adam's first wife among her promoters, she is typically described in literature as the devil's own wife and a "child eater." Lilith is actually entire category of demons. The Lilith is a sexually wanton demon that comes in the night and steals newborn babies. There are ancient Sumerian prayers for women and newborns that call for protection from the lilith. She even appears in Scripture. Read more here.

In his book The White Goddess, the poet Robert Graves described Lilith:

The Goddess is a lovely, slender woman with a hooked nose, deathly pale face, lips red as rowan-berries, startlingly blue eyes, and long-fair hair; she will suddenly transform herself into sow, mare, bitch, vixen, she-ass, weasel, serpent, owl, she-wolf, tigress, mermaid or loathsome hag. Her names and titles are innumerable. In ghost stories she often figures as ‘The White Lady,’ and in ancient religions, from the British Isles to the Caucausus, as the ‘White Goddess.’ I cannot think of any true poet from Homer onwards who has not independently recorded his experience of her. The test of a poet’s vision, one might say, is the accuracy of his portrayal of the White Goddess and of the island over which she rules. The reason why the hair stands on end, the eyes water, the throat is constricted, the skins crawls and a shiver runs down the spine when one writes or reads a true poem is that a true poem is necessarily an invocation of the White Goddess, or Muse, the Mother of All Living, the ancient power of fright and lust–the female spider or the queen-bee whose embrace is death.
As described above, Lilith frequently occurs among the archetypes of the world's cultures. She is the Siren, the Lady in White, Duessa in The Faerie Queen, even Ursula in Disney's The Little Mermaid, and, of course, dragon-lady Melusine. She dates as far back as 2000 BC, and her image is found in ancient Sumerian tablets. 

[Insert shivers here]

Lilith is usually depicted as a beautiful woman from the waist up and as serpentine from the waist down. Sound familiar? 

What's in a Cup? The Starbucks Logo is no mistake

Don't think all this Starbucks imagery isn't intentional. This isn't the first evil cup controversy related to Starbucks. 

Starbucks started a campaign in 2007 printing “The Way I See It” on their cups. The cups also featured short pontificating statements from their customers.

An Ohio woman noticed the following atheistic message stamped on the side of her coffee cup:

Why in moments of crisis do we ask God for strength and help? As cognitive beings, why would we ask something that may well be a figment of our imaginations for guidance? Why not search inside ourselves for the power to overcome? After all, we are strong enough to cause most of the catastrophes we need to endure. 
This comment might have been inspired by looking into eyes of the logo, herself.

So the next time the nice people at Starbucks begin to question your religion, ask them why they work for a company whose logo features a demon. Comment below if you encounter any interesting responses!


P.S. 
And now I finally understand Austin Powers and Dr. Evil's corporate acquisition of Starbucks:


In case you're wondering, perhaps for boycott purposes, the Starbucks corporation also includes the following brands according to their website: Teavana, La Boulange, Evolution Fresh, Seattle's Best Coffee, and Tazo Tea.


[1] Flori, Jean (1999f), Richard Coeur de Lion: le roi-chevalier (in French), Paris: Biographie Payot, ISBN 978-2-228-89272-8, p. 465-6.
[2] Following that of William de Portenach, D'Arras' work consumed most of his life. In 1478, D'Arras' final work on the subject Le Liure de Melusine en Fracoys was published posthumously. Read more in What Does History Say?
[3] Read more about the Otranto cathedral and Starbucks product placement here.

Read more here: 
Got Medieval? Starbucks coverup.
Melusine in Symbol Dictionary.
Evolution of Starbucks Logo.
Melusine: Race to Get Her.

31 comments:

  1. There are good reasons to avoid Starbucks. Their extreme leftist advocacy, which you mention, is one. The fact that their coffee is ridiculously overpriced is another. Fairy tales told by French nobility to make their origins seem more exotic -- fairy tales which were probably intended simply to drive your 12th-century equivalents into conniption fits -- are not really a reason for doing anything. These fairy tales are not true, and they have never been thought to be true except by very silly people indeed. In a similar vein, Duke University has made a number of decisions that are flat out wrong, and it is a questionable choice for them to call themselves "the Blue Devils", but it is ridiculous to think that the mascot had any magical effect on the university.

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    1. Thanks for your comments, Howard! While we ought to apply a certain amount of incredulity to medieval French legends, the demonic is nevertheless very real. It's important that people stay vigilant. It's these questions that deserve our attention: What/who is this logo? Why would Starbucks chose this evil icon for their logo? How intentional was this choice? And why does Lilith keep popping up on the radical left?

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  2. The story of Melusine, in addition to the parallels to Lilith that you mentioned, seems to have elements of Greek mythology in it as well (particularly the young man who accidentally killed his uncle in a boar fight...that's straight outta the myth of Atalanta.) I think it should be noted as well that a lot of commentators have noted that the relationship between Ishmael and Queequeg in Moby Dick is, if not homoerotic, at the very least homoromantic in nature. It's not even subtext.

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    1. Thanks, Thomas! Accidental killings and patricide does seem like a recurring theme in Greek mythology. There's also Theseus and King Aegeus. As far as Lilith popping up across cultures and time, I think there's a connection to me made between Lilith/Melusine and the Sirens, especially in terms of their method of entrapment and body structure.

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  3. This is personally so timely! I have been doing some spiritual warfare against incubus spirits and I noticed that the starbucks logo looked like one of those sex demons. I was so repulsed I wouldn't order anything from starbucks. I love their French roast coffee. Need to find another brand. Thank you for this confirmantion.

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    1. Wow! Thanks for sharing that. St. Michael the Archangel, defend us! It's also interesting because of the Melusine tie-in to the "French" royal houses :)

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  4. All I know is that the owners of Starbucks hate christians. They have said so themselves. That is enough for me to stop buying their coffee.They have made a choice in life. They have chosen sides. I have as well, and it does not include them.

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    1. Thanks for your comments! I boycott Starbucks myself, but also notice the other Starbucks brands I included at the end of the article: Teavana, etc. Too bad - Teavana's loose leaf teas are so good. Oh well.

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  5. Turn their logo upside down and for yourselves, especially the first logo a horny beast reminding a face of devil, the star under the face shows a man upside down, on his head as it were... Fortunately this company has only two outlets in my country. Even that is more than enough.
    Vladimir, Slovakia

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    1. I read about that - thanks for sharing! I was going to add that to my article, but I thought people would think I had gone too far. Crazy!

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  6. I would like to note that almost every large town or city has a local coffee shop with product that is easily as tasty, if not similar, to Starbucks and at a lower price. While there is a fascination with name brands by consumers, many are simply not very astute when it comes to value.

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    1. Thanks for your comment! Right! Not supporting Starbucks could also mean supporting local businesses ... as well as Catholic values.

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  7. Thanks for this piece. Quick note to add that Seattle's Best Coffee used to be on the list of products flavored using aborted fetal cells. Your article and the Starbucks ownership illuminates that rationale. Ugh.

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    1. Wow! Thanks for your comment! Was this associated with the Nestle controversy a little while back over flavor enhancements developed using the aborted fetal cells?

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  8. Thanks for this article. I never liked Starbucks coffee anyway. If I wanted to drink bitter, brackish sludge, I’d leave my own coffe pot on for four days straight. I learned from an ex-barista why that is: they deliberately burn the coffee beans before roasting. That they are extreme Left and support Planned Parenthood, and now with this info about the dark origins of their logo, there is much more compelling reason to never buy any of their products.

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    1. Thanks for your comment! Perhaps there's fire and brimstone burning going on, right?

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  9. My opposition to Starbucks is a personal one. Back in the day there was an excellent coffee brewer at 1st and Market in San Francisco. It was Pasqua. They became a target of Starbucks who put up a coffee vendor cart next to their shop. The overhead of such an operation is minuscule as they have no property tax. Starbucks did this all over the city. In end they purchased some 17 Pasqua coffee shops for a pittance of just over $100,000. They literally drove a successful small business out of business and replaced it with their lousy coffee.

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    1. Thanks for sharing that. That's really sad. Forced conformity from a corporation that embraces such diversity - so much irony.

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  10. What an interesting article. I thoroughly enjoyed reading it so thankyou and God bless. There aren't too many Starbucks down in Australia thank goodness but will note to boycott them in the city. Best to support your local coffee owner instead of franchises like these devils.

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  11. Let me guess, in the 1980's you target P&G's logo for being Satanic?

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    1. I was mostly watching G. I. Joe in the 80s. You disagree with the article? Which part?

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  12. Hello Scott.

    Interesting stuff - unfortunately most people today, many Catholics included, have lost the capability of interpreting symbols - I guess it's because they've got "modern", so everything from the Middle Ages must be so old, obscure and meaningless... Sigh.

    If you have a chance to read Olivier Beigbeder's book "Lexique des symboles" [1] (unfortunately I only know about the original French edition and an Italian translation, I'm not aware of an English version), at the entry "mermaid" you can find many confirmations about the meanings of the Melusine you wrote about. The author also associates the mermaid to the harpy, being both a crossbreed between the human nature and an animal representing lust - crossbread was a generic theme that meant the loss of the human dignity because of sin. Sometimes a variation of the mermaid can be found as a crossbread between a woman and a serpent, whose link to sin is self-evident.

    What I was missing is the possible connection to Lilith - it's an interesting one.

    For what concerns Otranto and in general the presence of the twin-tailed mermaid in medieval churches, well, this representation is relatively frequent. For instance you can find a number of churches in Tuscany with it, one of the most known ones being the Pieve di Corsignano [2]; but I'm aware of other samples in France, for instance. In general, a simple explanation is that those churches were filled with symbols about mortal sins, as a way to educate people attending the Mass.

    Your blog is really interesting. Thanks.

    Laudetur Jesus Christus.

    [1] https://www.amazon.fr/Lexique-symboles-Zodiaque-Olivier-Beigbeder/dp/B003DVPMC4
    [2] https://fabiusdieciscudi.name/2018/04/23/la-pieve-di-corsignano/

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    1. Oopss... sorry for a couple of typos "crossbread" -> "crossbreed".

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    2. Thanks for your comment! That lexicon or dictionary of symbols sounds very interesting - it's not the one I reference in the article, is it? And you're absolutely right, the twin-tailed mermaid is far more ubiquitous that just Otranto. I do need to update the article with other examples. Thank you for providing one!

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  13. Mother of god.
    Okay.
    So.
    First of all, you need to get off your high horse and come back down to reality.
    This was absolutely- I can't even BEGIN to describe how much I despise this article, and I don't have the patience to explain to your narrow mind how this is 2018 and you need to grow up. Instead I am going to just say this.
    I am bisexual. in other words. I am female and have dated a female. I believe in god.
    I at one point delved into satanism. I at one point came into contact with demons. He said NOTHING about the Starbucks logo or Monster Energy drink logo, or P&G or ETCETERA being satanic. He LOVED the fact your moronic minds were pretending like it was and shunning it, though. It gives him power. Now get off your damn computer and stop giving him power.

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    1. St. Michael the Archangel, defend us in battle. Be our protection against the wickedness and snares of the devil. May rebuke him, we humbly pray, and do thou, O Prince of the heavenly hosts, by the power of God, cast into hell Satan and all the evil spirits, who prowl about the world seeking the ruin of souls. Amen+

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  14. I'm very glad to hear you may have converted to believing in God. Does that mean you now also worship God? Also, have you sought help from a priest and asked that they say an exorcism prayer over you? You obviously can't trust anything you heard from demons as the *Gospel* truth.

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  15. Thanks for getting this truck out. I actually thought that the Starbucks logo from 1979 when you turn it upside down it looks like the baphomet. But either way it's a promotion of Lucifer there god the light bearer who they believe will save this world. It's sad because these satanist are brig about there own destruction. God I pray that they and the masses believing them and following them wake up from there slumber.

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    1. Thanks for your comment! Yeah, I've read about that connection, as well. [Chills]

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  16. I opened this article for info on melusine and lilith, which so ironically, is well done. (Turns out youre real good at writing about satanic myths) however, the "god strike down the gays and homosexuals" junk, cursing Starbucks and their paganism, although hilarious, is just dripping in hypocrisy. And the comments may be worse. God is real. But the hate that comes from certain ,so called Christians is smearing dirt on his kind, forgiving and most of all loving name. But he will show you forgiveness if you show repentance for your hate. I will pray for you. I always pray for all of the hate filled souls in the world. Keep reading his word and learn from his love. Only he has the right to judge in the end.

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